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Danica Patrick born March 25, 1982) is an American auto racing driver, model and advertising spokeswoman. Danica Patrick is the most successful woman in the history of American open-wheel racing—her win in the 2008 Indy Japan 300 is the only women’s victory in an IndyCar Series race and Danica Patrick’s third place in the 2009 Indianapolis 500 the highest finish ever there by a woman. Danica Patrick competed in the series from 2005 to 2011. In 2012 Danica Patrick competed in the NASCAR Nationwide Series and occasionally in the NASCAR Sprint Cup Series. In the 2013 season, Danica Patrick drove the #10 GoDaddy.com Chevrolet SS for Stewart-Haas Racing in the Sprint Cup Series, and a limited Nationwide Series schedule for Turner Motorsports. In 2013, Danica Patrick became the first female NASCAR driver to win a NASCAR Sprint Cup Series pole, turning in the fastest qualifying lap since 1990 in qualifying for the Daytona 500.
Danica Patrick started in kart racing and later raced in Formula Ford in the United Kingdom before returning to the United States and moving up to IndyCars. Danica Patrick was named the Rookie of the Year for both the 2005 Indianapolis 500 and the 2005 IndyCar Series season. Danica Patrick holds the IRL record for most consecutive races running at the finish: as of October 2, 2011, Danica Patrick had completed 50 consecutive in the running (besting the record by 18). During her time in IndyCar, Danica Patrick drove for Rahal Letterman Racing from 2005–2006, and Andretti Autosport from 2007 to 2011.
Danica Patrick was featured in an ESPN “This Is SportsCenter” commercial, which showed then-anchor Dan Patrick towing her IndyCar due to a reserved space misunderstanding (the space in question being reserved for “D. Patrick”). Danica Patrick can also be seen in award winning corporate training videos Four Weeks In May and T.E.A.M.W.O.R.K. In May 2006, Danica Patrick published her autobiography, Danica: Crossing the Line.
Danica Patrick appeared in commercials for Secret deodorant in 2005 and 2006 until she was replaced by Rihanna in 2007. A Danica Patrick spot for the Honda Civic Coupe features Patrick trying to avoid a speeding ticket. During testing at Phoenix International Raceway, GoDaddy filmed a commercial with Danica Patrick that has also aired nationally. During the same test, at the invitation of GoDaddy, Patrick met with Paul Teutul, Sr., and Mikey Teutul, and subsequently appeared on an episode of American Chopper. Danica Patrick was also in a 2008 “inspirational, feel-good” Go Daddy commercial called “Kart” that features a young girl who aspires to be like Danica Patrick. On February 1, 2009, Danica Patrick appeared in two GoDaddy.com commercials advertised during Super Bowl XLIII. The Most Watched Super Bowl commercial of 2009, according to TiVo, was Danica Patrick’s “Enhancement” ad for GoDaddy.com. Danica Patrick made her acting debut in the February 10, 2010, episode of CSI: NY where she played a racing driver suspected of murder.
Danica Patrick also voiced herself in The Simpsons episode “How Munched Is That Birdie in the Window?”.
Danica Patrick also appeared in Jay-Z’s music video “Show Me What You Got,” where she drove a Pagani Zonda Roadster.
On September 3, 2013, Danica Patrick appeared on the Food Network’s competitive cooking show Chopped. Danica Patrick won.
The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, The Super Bowl is also among the most watched sporting events in the world.
High-profile television commercials are broadcast during the game, often coming from major brands (such as Budweiser, who annually airs spots during the Super Bowl; with notable campaigns such as the Bud Bowl and the Clydesdales), and smaller or lesser-known brands seeking the exposure that can be obtained through Super Bowl advertising. However, this amount of prominence has also carried a high price: at Super Bowl XLVII in 2013, the average cost of a 30-second advertisement was around $4 million.
Super Bowl advertisements have also become a cultural phenomenon of their own; many viewers only watch the game to see the commercials, while national surveys (such as the USA Today Super Bowl Ad Meter) judge which advertisement carried the best viewer response.